18.4.2007
Porsche Centre Helsinki with Monty Roberts Show at Ypäjä 7.-8.4.2007
Porsche Centre Helsinki was the sole sponsor of the Monty Roberts Show at Ypäjä, the equine-capital of Finland.
Monty Roberts has developed a language with which he can communicate with horses and use that for training purposes. A young horse which has never been ridden accepts rider in 25 minutes in Mr Roberts´s hands.
Porsche Centre Helsinki was on-site with three Cayennes, which were used for transportation of Monty Roberts and his crew. Cayennes were used also for some show purposes. Porsche also provided the drivers for the vehicles.
Mr Roberts gave autographs to hundreds of people.
Total of 2400 peoples were following the show - full house.
Mr Roberts also interested the national media. All main TV-channels and newspapers were at Ypäjä and they produced good coverage of the event.